Executive brief
Neighborhood convenience and gifts
Richmond, VA · Founded 2006 · Franchising since 2013 · Owner-Operator
A modernized neighborhood general store with local goods, grab-and-go, and gifting.
Versus the median of 1 Retail brands in the directory.
| Metric | Corner Mercantile | Category median | Position |
|---|---|---|---|
| Investment (midpoint) | $303K | $303K | At median |
| Franchise fee | $30K | $30K | At median |
| Royalty | 5% | 5% | At median |
| Min. liquid capital | $80K | $80K | At median |
| 3-yr unit growth | 12% | 12% | At median |